Breitling Is Entering the Virtual Fashion Space

Swiss watch maker Breitling, once better known for ad campaigns featuring former brand ambassador John Travolta and fighter jets, has partnered with interactive luxury fashion mobile game DREST.Breitling becomes the first luxury watch brand to work with DREST, which is available for download on iOS devices on the App Store and puts the player in the role of stylist in order to build digital photoshoots and mood boards.The game works with some 200 leading global fashion brands to ensure players a...